KDDI Corporation
Okinawa Cellular Telephone Company
KDDI and Okinawa Cellular are pleased to announce that their online-only brand, povo, has been ranked first in customer satisfaction in the mobile phone category (9 brands including major carriers and online-only brands) of the 2025 JCSI (Japanese Customer Satisfaction Index) Survey * conducted by the Japan Productivity Center, a public interest incorporated foundation. Povo also ranked first in eight indicators: customer expectations, perceived quality, perceived value, customer satisfaction, intention to recommend, loyalty, impression index, and disappointment index (lowest level of disappointment).
povo2.0, which began offering in 2021, has been well-received for its free usage that suits customers' lifestyles, with a basic fees of 0 yen and a wide range Topping that allow customers to choose the validity of data they want to use and the period of use, as well as Topping that bundle various products and services with data.In recent years, the company has also proposed new usage styles, such as the launch of a giga charge card that can be purchased with cash.
KDDI and Okinawa Cellular will continue to work hard to provide services that satisfy our customers.
(Note) For details of the survey results, please refer to the 2025 JCSI (Japanese Customer Satisfaction Index) First Survey Results | Research, Study and Recommendations | Japan Productivity Center, a Public Interest Incorporated Foundation.
