What are cookies? Explaining their purpose, advantages and disadvantages of consenting to them!

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When you visit a website, you often see a pop-up message asking, "Do you agree to the use of cookies?" Some people may be wondering whether they can or must agree to the cookies.
This article explains the overview, purpose, advantages and disadvantages of cookies. It also explains how to enable and disable cookies on your computer, iPhone, and Android device, as well as how to delete cookies, to ensure safe use of websites.

Table of contents

What are cookies?

First, we will explain what cookies are, their types, and their purposes.

Cookie Overview

Cookies are a mechanism that stores information in the user's browser when accessing a website. They are small text files that record the following information:
・Access date and time
・ Number of accesses
・ Information entered when accessing the site, etc.

Types of Cookies

There are two types of cookies: first-party and third-party.
First-party cookies are cookies issued by the website you visit. They are valid on the website that issued them and are used to identify visiting users. Generally, they are not valid on websites other than the website that issued them.
Third-party cookies are cookies issued by websites other than the one you are browsing, and are mainly issued by advertisements, etc. They are used to measure and analyze the effectiveness of advertisements and marketing measures, deliver new advertisements, etc.

Cookie purpose

You will often be asked to consent to cookies on shopping-related sites.
Cookies are used to identify users, thereby improving user convenience and providing them with appropriate information. For example, if cookies store information from when you logged in once, you will not need to enter your ID or password when logging in to the same site again. Also, by storing information about products added to your cart on a shopping site, you can continue shopping when you open the same page again later.

The difference between cookies and cache

Cache temporarily stores information about websites you have visited in your browser, such as HTML and CSS, so that the website will load faster the next time you visit.
Unlike cookies, cache does not contain user information or behavioral history. Therefore, even if you delete the cache, if your login information is saved in cookies, you will not be prompted to re-enter your information the next time you log in.

Benefits of consenting to cookies

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Let's take a look at the specific benefits of consenting to cookies when visiting a website.

Login information will be saved

If you agree to cookies, the password, ID, and other information required to access the website will be saved. The next time you access the same website, your previous login information will be saved, allowing you to log in easily.

No need to re-fill forms

If you agree to cookies, information you have entered, such as your phone number and address, will be saved, so you won't have to re-enter your personal information when using a shopping site, for example.
Please note that cookie information is stored in browsers such as Google Chrome and Safari, not on websites, so personal information is not managed by websites.

Cart contents are retained

Cookies are used to store information on shopping sites, allowing you to move between pages or close the page while keeping items in your shopping cart. Even if you close your browser, the contents of your cart remain intact for a certain validity, allowing you to continue shopping smoothly. Note that validity of cookies varies depending on the website; some sites last for a few hours, while others last for a few days.

Disadvantages of consenting to cookies

Cookies store personally identifiable information in a user's browser, which can pose risks. Be aware of the potential drawbacks of accepting cookies.

Behavioral history and other data will be used for data analysis.

Cookies contain information about a user's behavioral history. This behavioral history, such as which pages were viewed and for how long, may be used for data analysis without the user's knowledge. From a privacy perspective, this can be considered a disadvantage.

Risk of identity theft

Cookie information is stored in the browser, so if someone else uses the same device and browser, they can access websites just like you. Be careful, because if you use a shared computer or lose your device and someone else uses the same browser, there is a risk that they could impersonate you.

There is a possibility that the area where you live will be revealed

Cookie data can tell us what kind of websites you visit and how often. In other words, if you frequently visit the websites of multiple stores in the same area, it can be predicted that you live nearby. In this way, cookies can also reveal where you live.

There is a risk of information leakage even if you do not consent to cookies

If consenting to cookies carries the risk of information being used, some people may think, "Why not just not consent?" However, in fact, even if you do not consent to cookies, there is still a possibility that information may be leaked.
In fact, some websites collect cookies without displaying a pop-up asking for consent. This is due to legal issues.
Within the EU, there is a regulation called the General Data Protection Regulation (GDPR), which stipulates that the consent of an individual is required to collect and use personal information, including cookies. Due to the influence of the GDPR, many websites in the EU currently implement pop-ups to obtain consent when collecting cookies.
However, in Japan, although the Personal Information Protection Act regulates the provision of personal information to third parties, consent is not required for the acquisition of cookies. As a result, cookie consent pop-ups are often not implemented, and if cookies are enabled in the device settings, there is a risk that information may be acquired without your knowledge and leaked.

How to enable or disable cookies

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Users can enable or disable cookies themselves. Here are the steps to enable or disable cookies on your computer, iPhone, and Android.

How to set up on a computer (Google Chrome)

① Open "Chrome" and select the menu "︙" in the upper right corner to open the settings screen.

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② Select "Privacy and Security" on the left side and open "Cookies and other site data" from the displayed items.

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3. If you want to enable all cookies, select "Accept all cookies." If you want to disable some cookies, select "Block third-party cookies" or "Block third-party cookies in incognito mode." If you want to disable cookies completely, select "Block all cookies."

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How to set up on iPhone

You can enable or disable cookies on your iPhone from the Settings app. We will explain how to do this for Safari and Google Chrome.

[Safari]

[Google Chrome]

How to set up on Android

If you want to enable or disable cookies in Google Chrome on Android, you can do so from Google Chrome app.

[Google Chrome]

How to delete cookies

If you have enabled cookies, they will remain in your browser. Here we will show you how to delete cookies for PC, iPhone, and Android.

How to delete on your computer (Google Chrome)

① Open "Chrome" and select the menu "︙" in the upper right corner to open the settings screen.

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② Select "Privacy and Security" on the left side and open "Cookies and other site data" from the displayed items.

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③ Select "Show all site data and permissions"

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④ The websites that use cookies will be displayed. Select the ones you want and click "Delete data" (or "Clear all data" to delete them all).

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⑤ Select "Delete" in the confirmation dialog to complete the deletion

How to delete on iPhone

On iPhone, you can delete Safari from the settings menu, and Google Chrome from the Chrome app settings menu.

[Safari]

[Google Chrome]

How to delete on Android

[Google Chrome]

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